Saturday, December 5, 2009

What is Coca-Cola Doing for Green Initiatives

I know that $3 million is a lot of money but when you see that Coca-Cola is spending that much to make green upgrades, it makes you think. To me, coke spending $3 million is comparable to me buying a single energy effecient lightbulb. After all, Coca-Cola has about $500 quadrillion so $3 million is just a drop in the ocean of their total budget. Here is what Coca-Cola announced: It will spend $3 million to perform green upgrades to its headquarters in Atlanta. Coke intends to cut energy use in the building by 23%, and cut water consumption by 15%. To achieve this goal the company will install energy-efficient lights and air-conditioning equipment, and also harvest rainwater. Coke expects that the entire overhaul will be complete within the next 18 months and help eliminate 10,000 metric tons of CO2 emissions annually, as well as save over $1 million in annual operating costs. I sincerely hope Coke is doing more than this. I would think an upgrade to their transportation system or green updates to to their bottling plants is where real green efficiency could be made. Again, this is just my opinion and I hope you will tell me yours.