SunChips, made by Frito Lay which is part of PepsiCo announced that it is the process of converting its packaging to 100% compostable packaging made from corn-based Ingeo PLA. This is a move that would represent the first major green packaging conversion of a mainstream brand US food product to compostable packaging.The outside part of the package has already been converted but the inner part of the package has not, yet the company claims that they will have a fully compostable product by Earth Day 2010.
Current snack food packaging has three layers: a printed outer layer with packaging visuals/graphics, an inner layer, which serves as a barrier to maintain the quality and integrity of the product, and a middle layer that joins the other two layers. When the packaging is 100% compostable, it will fully decompose in about 2 months.
Current snack food packaging has three layers: a printed outer layer with packaging visuals/graphics, an inner layer, which serves as a barrier to maintain the quality and integrity of the product, and a middle layer that joins the other two layers. When the packaging is 100% compostable, it will fully decompose in about 2 months.
Ads will be fairly aggressive as this change takes place and it is rumored that one of the ads will show a time lapse video of a package as it fully decomposes over the 2 month time frame.
The SunChips website already has a whole section devoted to the new compostable bag packaging with a substantial amount of information and well done media elements.
It is nice to see a huge corporation actually talking the talk and then walking the walk.
